Brandingroup was born through the cooperation between the marketing division of management consultants MMD Partners and the strategic design studio Enthusiasm. The idea about Brandingroup came about in the beginning of 2009 after a series of successful joint brand building projects. Our goal is to offer comprehensive brand solutions that encompass strategic marketing, brand positioning and tracking, as well as its visual expression and detailed brand manual.
We believe that a brand is not only a beautiful logo or a memorable advertisement. Contemporary brands feature consistently and patiently built personalities, whose purpose is to become a natural and desired part of consumers’ lives. Their behaviour, expression and attractiveness are developed not only through marketing communication but also by making key strategic decisions. The brand has to have the right price, to offer the product portfolio that fulfills its promise, to be in the right sales context, and in packaging that matches its character and positioning.